Whether you’re riding the subway or idling in traffic behind the wheel of your car, you have the ability to do almost anything using the power and connectivity of your smartphone. Now, companies, non-profits, universities, and other entities are asking you to spend a little of your time completing surveys.
There are a variety of survey apps for smartphones that seek to gather data from you. The look and feel of a survey completed on your hand held device will remind you of the forms you’ve completed using survey software. As with traditional online surveys, you’ll likely be asked to provide some basic demographic information before advancing to the main section of questions. Survey designers aim to keep surveys short, an especially important consideration for smartphone surveys because users typically don’t want to spend an extended amount of time on any one task.
While there are some similarities between survey apps and surveys taken on a laptop, there are plenty of differences. You’ll be able to use your touchscreen to answer questions rather than having to click a mouse. App developers want your survey experience to be easy and well integrated into your smartphone’s functionality, meaning it may look quite different than a survey you might see on a website.
Some surveys on smartphones are launched by snapping a photo of a QR code with a phone. The QR code is a square containing black and white patterns. These boxes are showing up on all kinds of products. They allow customers to have immediate access to product-related information.
With survey apps, customers can share their opinions quickly and easily.